Offer paths
Each acquisition lane needs its own first offer, escalation motion, and fallback path.
This route shows how segment, source, and offer structure interact so monetization can follow buyer readiness instead of flattening into one generic pricing page.
| Segment | UTM | Entry offer | Upsell | Conversion | AOV | Lift | Health |
|---|---|---|---|---|---|---|---|
| Founder-led B2B inbound | Free revenue architecture teardown | GTM systems sprint | 18% | $6,800 | 29% | healthy | |
| Paid search operator | google-cpc | Traffic integrity audit | Fraud + analytics hardening retainer | 11% | $5,400 | 21% | watch |
| SEO and content ops lead | organic | AEO readiness scorecard | Answer-surface governance package | 14% | $6,100 | 25% | healthy |
| Warm partner referral | partner | Private strategy session | 90-day operating buildout | 26% | $9,200 | 34% | healthy |
| Cold social curiosity | Operator playbook | Office hours bundle | 4% | $1,700 | 8% | critical |